Facebook is the epitome of ever-changing virtual landscape! Since I joined the FB in 2005, I don't think I could honestly tell you how many times, and what all has changed! The most recent update Fb has offered is a new, and improved insights page for business fanpages. The beauty of the new design seems geared moreso for those of us that manage multiple accounts, but it also offers a much cleaner and streamlined version of the statistical data offered by Fb. They also included a nice little dashboard that is ever visible on the wall of the fanpage for its admins.
One thing that I am STILL waiting for Fb to add to the utility of the fanpages would be a notification system for admins so that they know when their page is being interacted with, etc. I also think it would be beneficial for fanpages to have a bit more functionality similar to a profile so that businesses don't feel the need to have both. For instance, to be able to chat with fans, or know when fan birthdays are happening is an excellent opportunity for a business to personalize the experience with the fan. Fanpages don't have that opportunity alone...something for FB to think about! :)
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